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Helping you communicate your essence with intention, story, and soul

Hey there! This is Fiorella. Personal Branding Strategist, Educator, and Creator of Spring Ideas. Currently based in Vancouver, Canada, what I like to call the Glass City. I work with entrepreneurs, creatives, and brands ready to share their value with the world, intentionally and authentically.

I’ve spent my life between cultures. I lived in Navarre, Spain, for over a decade, where I shaped much of my professional identity. I also spent formative years in New York City, a vibrant marketing playground that inspired many of my ideas. The rhythm of its diversity, the way people from every background express themselves has deeply influenced my approach to branding and communication.

Throughout my 18+ years working in communications, marketing, and education across Europe, North America, and South America, I’ve learned one powerful truth: people connect with people. Whether you’re building a personal brand or growing a business, your voice matters. Your story has value. And when you share it with clarity and soul, the right opportunities will find you.

I’m passionate about culture, movement, self-expression, and about helping others bring their truth to the surface. I believe branding is not just about how you look, but how you make people feel. That’s why I created Spring Ideas, a space to humanize marketing, build community, and make strategy feel accessible and aligned.

I don’t believe in gatekeeping. I believe in collaboration over competition, in embracing the “new,” and in staying true to who you are. When your communication reflects your essence, strategy becomes simple, powerful and human.

Ready to explore how to turn your story into your greatest asset? Let me show you how...

ABOUT - SPRING IDEAS

A creative space where your brand awakens.

Spring Ideas was born in Italy in 2020 with one clear purpose:
To build a network of passionate marketing professionals who share the same values, collaboration, authenticity, and creativity to help individuals and businesses pursue their goals with clarity and intention.

Spring Ideas is more than a consultancy, it's an open space to dream, reflect, investigate, and create marketing strategies that are tailored to you. Whether you're launching your personal brand or elevating your business, we meet you where you are, and help you grow from there.

What We Do?

Personal Branding
Business Branding & Strategy
Authentic Communication Design

But wait! what exactly is Personal Branding?

Yes, it's a marketing strategy... But for us at Spring Ideas, it’s more than that.

Why "SPRING"?

Spring is the season of renewal. A moment of rebirth.
Just like the season, we believe every brand deserves a fresh start—a warm awakening after a cold or uncertain chapter. It’s the space where your vision becomes visible, where your message begins to bloom, and where you align your passion with your purpose.

Whether you’re:

A passionate entrepreneur
Exploring a career transition
Launching a meaningful project
Or ready to grow your visibility and voice

We’re here to help you find your essence, communicate your value, and create a strategy that feels aligned with who you are.

In a world that’s constantly shifting, adaptability, awareness, and authentic communication are key. At Spring Ideas, we combine global vision with local empathy to help you connect—clearly, creatively, and courageously.

Let’s discover your path and bring your vision to life—together.

Interested? FREE DOWNLOAD - take a look of our SPRING TEST OF BRANDING and find out what can we do for you! CLICK HERE!